For the newcomers who enter the world of industry, not as easy as we imagine. This is because the number of reactions of the old players of the industry.
Some of the barriers usually will be encountered, these barriers include:
Economies of scale are forcing new entrants have to bear the high cost (cost disadvantage) particularly in production, research, marketing and distribution services as well.
Product differentiation is due to the identification of the brand which is associated with advertising, service, distribution and so forth.
Substantial capital requirements is also a major obstacle, because some of the capital did not come back as the pilot advertising, research, development, preparation and also cover the initial losses.
Not because of cost barriers scale in question is the cost of business travel due to the company, secret technology, access to raw materials, government subsidies and so forth.
Access to distribution channels of well-established companies that are a barrier to new entrants. Because it takes effort and capital that is large enough to be able to secure distribution.
Government policy is a stumbling block to newcomers, this is because new entrants do not understand the ins and outs of the regulations issued by the government. So impressed in favor of established industries.